![]() If there’s a market for it, there’s a podcast about it. Just a person, a microphone, and something to talk about. The key to its success? Perhaps its simplicity. In fact, the humble podcast is more popular than ever, with new episodes popping up everywhere you turn, and hosts finding stardom from their episodes. ![]() Podcasts had a huge boom back in 2020, and haven’t slowed down since. And less than 20 years ago, the word didn’t even exist. So it’s hard to imagine that just ten years ago, they were barely on our radar. As you absorb more listeners, algorithms understand who to suggest your podcast to ultimately, that’s how you launch a podcast without an audience.What did we do before podcasts? Who knows, because now they’re like a right arm to most of us, making journeys seem faster (and chores less painful) all over the globe. Then, as other podcasts become dormant or listeners look for fresh content to consume, your podcast is likely to end up in their recommendations. To emerge from the 700,000 other people who are running a podcast this year, you need to be willing to do this work. The success of your new podcast depends on how you go about laying the groundwork: perfecting your sound, creating a schedule and sticking to it, and your ability to promote your podcast on shows with existing audiences by adding value to the conversation. To overcome this, invest in a microphone, pop filter, and reflection filter to improve the quality of your podcast. Therefore, while something may not bother us visually if it has sound issues, these issues make it challenging to listen, drastically reducing listener retention. Besides, our ears are far more sensitive than our eyes. ![]() Launching a zero-audience podcast with a video component is rare, so audio, naturally, is more critical. Crisp, clear audio should be a primary objective. When creating the concept for the podcast, don’t reinvent the wheel, only focus on adding to the conversation with a fresh perspective on these pertinent ideas. You can also use social media –– Twitter, Reddit, and TikTok –– to find trending content within your niche. For that reason, you should first determine what your niche is and what other podcasts are covering within that niche. The topics you cover will depend on one thing: your niche. Related: What’s the Best Time of Year to Launch a Podcast? What Topics Should I Cover? You also guarantee each episode maintains the same quality. Aim for twice or once a month as it gives you time to script, record, and edit your podcast without the burnout potential. Instead, keep your posting schedule manageable to ensure you don’t go weeks or months without posting. If you’re not a full-time podcast, don’t set yourself up for failure by thinking you will be able to manage a once-a-week posting schedule. Yet it is this frequency –– and, more importantly, consistency –– that allows you to stay top of mind for listeners and ensure that as you get more listeners, these newer listeners will have a back catalog to enjoy. Knowing the frequency to post to spark growth is possibly the most challenging aspect of launching a podcast without an existing platform. The only drawback to inviting other podcasters to yours is that you’ll need to do all the legwork editing the podcast and then hope they promote the episode, something you can avoid by filling your schedule with interviews or guest spots. When you invite a podcaster to guest on an episode, you can draw their audience to your podcast, making it easier for them to follow you without much effort. If you’re in the same genre and cover the same topics they do, the guest appearance is bound to bring in new listeners. Unlike on social media, where the attention span of an audience is limited to a minute or a few minutes at most, the audience of a more established podcaster is likely to listen to 45 minutes of content. Related: Podcast Agreement with Guests: What is it and Why do I Need One? There are several methods to promote your podcast, but two reap dividends: becoming a guest and inviting guests. ![]() What separates one from the other is a promo strategy that works. With more than 700,000 podcasts active, of which only a fraction of a percent gain a loyal audience that eventually allows them to monetize their podcasts. Getting your first one thousand listeners is the greatest challenge for new podcasters. ![]()
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